Ferrari is one of the most iconic automotive brands in the world. The global success has transformed this automaker into a lifestyle brand, which sells branded merchandise worth between $1.5 to $2 billion annually. But, despite the excessive exposure, there are still a lot of brand-related mysteries. For instance, most gearheads heard about the argument between Enzo Ferrari and Ferruccio Lamborghini that pushed the latter to create his own car company and move away from tractors. The rivalry is legendary and not for nothing was presented in several movies, books, articles, and biopics, including the most recent "Lamborghini: The Man Behind the Legend (2022)."