When the Genesis name first entered the car world, it was merely the moniker of the flagship model of Hyundai’s mainstream lineup. Sure, it was different from the typical Azera or Sonata sedan, offering rear-wheel-drive and luxurious amenities, but other than that, what did the brand stand for? Was it just a luxurious Hyundai with a weird winged badge? Well, with the introduction of the GV70, we now know that Genesis is a well-rounded luxury brand that hits hard on value, driving engagement and luxury. The 2023 Genesis GV70 might be the most compelling luxury crossover on sale right now.