The American Motors Corporation or AMC, provides a fascinating insight on what it takes to be successful in the automotive industry. This humble car-maker took on the industry giants, rocked the boat, and designed some iconic classic cars. They introduced innovations in safety and comfort years ahead of the competition, they dominated the American compact car market and did it all while creating breathtaking and cool designs on a strict budget. There was a time in American automotive history when it seemed as if AMC had done the impossible, to become a viable competitor to the Big Three.