Audi had lackluster sales in the US, falling by 4.7 percent in 2022 to reach 186,875 vehicles, down from 196,038 units in 2021. Yet not just the performance on the American market falls short of expectations. As such, Audi's global sales fell by 3.9 percent in 2022 to 1,614,231 units, down from 1,680,512 units in 2021. Naturally, consumers still remember past emission scandals and recalls, but a tarnished brand image, courtesy of Volkswagen, is not the only thing holding the Audi brand back.